Sunday, May 24, 2020

How to Form Latin Superlative Adjectives

Using a superlative form of an adjective takes the basic sense of the adjective to the extreme, so the superlative of basic would be most basic. Identifying Superlatives Latin superlative adjectives are usually easy to identify. Most contain -issim- (e.g., suavissimus, -a, -um most charming). If they dont have -issim-, they will likely have -llim- (difficillimus, -a, -u most difficult) or -rrim- (celerrimus, -a, -um swiftest) in them. This double consonant -im- precedes the case ending. Translation of Superlatives Superlatives are usually translated into English with -est or most. They can also be translated with very or extremely. Difficillimus means most difficult or very difficult. Celerrimus means fastest or very fast. Declension of Superlatives Superlative adjectives are declined like first and second declension nouns. Superlatives are adjectives and as such must agree with the nouns they modify in gender, number, and case. The endings are added to the base of the adjective. These endings are not new or different, but theyre here for convenience: Singularcase M. F. N.nom. -us -a -umgen. -i -ae -idat. -o -ae -oacc. -um -am -umabl. -o -a -o Pluralcase M. F. N.nom. -i -ae -agen. -orum -arum -orumdat. -is -is -isacc. -os -as -aabl. -is -is -is Example: Clarus - Clarissimus -a -um Clear - Clearest Singular case M F Nnom. clarissimus clarissima clarissimumgen. clarissimi clarissimae clarissimidat. clarissimo clarissimae clarissimoacc. clarissimum clarissimam clarissimumabl. clarissimo clarissima clarissimo Plural case M F Nnom. clarissimi clarissimae clarissimagen. clarissimorum clarissimarum clarissimorumdat. clarissimis clarissimis clarissimisacc. clarissimos clarissimas clarissimaabl. clarissimis clarissimis clarissimis Unusual Superlatives If an adjective ends in -er for its masculine singular nominative in what is called the positive (e.g., for the Latin adjective pulcher beautiful, pulcher is the positive form), its superlative form will end in -errimus, -a, -um. If the masculine singular nominative form of the adjective ends in -ilis (e.g., facilis easy), the superlative form will be -illimus, -a, -um. Singular case M F Nnom. pulcherrimus pulcherrima pulcherrimumgen. pulcherrimi pulcherrimae pulcherrimidat. pulcherrimo pulcherrimae pulcherrimoacc. pulcherrimum pulcherrimam pulcherrimumabl. pulcherrimo pulcherrima pulcherrimo Plural case M F Nnom. pulcherrimi pulcherrimae pulcherrimagen. pulcherrimorum pulcherrimarum pulcherrimorumdat. pulcherrimis pulcherrimis pulcherrimisacc. pulcherrimos pulcherrimas pulcherrimaabl. pulcherrimis pulcherrimis pulcherrimis Irregular Superlatives (Translation) Positive -- Comparative -- Superlative (Big, Bigger, Biggest) magnus, -a, -um -- maior, maius -- maximus, -a, -um(Small, Smaller, Smallest) parvus, -a, -um -- minor, minus -- minimus, -a, -um(Good, Better, Best) bonus, -a, -um -- melior, melius -- optimus, -a, -um(Bad, Worse, Worst) malus, -a, -um -- peior, peius -- pessimus, -a, -um

Wednesday, May 13, 2020

Change in Life from Antebellum to the New Deal Essay

Modern America can be considered one of the world’s economic and industrial leaders. This didn’t happen instantaneously. It was a long process that took centuries to occur from when America was first colonized by England. America started slow and far behind England and other European countries in the technology race but a diverse culture and the work ethic of American people all helped to push this country forward. From antebellum America in the 19th century, to the Progressive Era in the late 19th century and early 20th century, and finally to the New Deal period in the 20th century, many changes occurred as millions of people lives were affected greatly during this time. Throughout these eras in U.S. history, there was a general†¦show more content†¦Over time, the immigrants were able to improve their own conditions through hard work and determination. In the Progressive Era, there numerous reforms were made in an attempt to curb corruption in the government and industry. This occurred in the late 19th century and ended in the early 20th as American industry boomed. Slowly, America was being recognized as one of the industrial leaders in the world. The immigrants that came during the antebellum period to the Progressive Era gave cities a large and cheap labor. They only needed a way to utilize all of it efficiently. When the assembly line was devised, there was a huge boom in factories. The large number of immigrants caused factory owners to focus on profits and disregard to working conditions. This gave birth to the Progressive Era, when many social and political groups, called the Progressives, tried to reform both the factories and the government. For factory workers, their working conditions were usually dangerous, which resulted in high accident rates. They worked twelve hours six days a week. Factory workers had little rights. Because of the surplus in workers, factory owners could easily replace injured, dead, or disobedient workers. So Progressives advocated on better conditions. They pushed for an eight-hour workday, a ban on child labor, and government regulation of working conditions. Slowly, skilled artisans and factory workers alike found themselves replaced by machinery. Because it was soShow MoreRelated A Rose for Emily Essay example1102 Words   |  5 Pages A Rose for Emily: Antebellum South vs. Modern South nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner wrote, â€Å"A Rose for Emily.† In the gothic, short story he contrasted the lives of the people of a small Southern town during the late 1800’s, and he compared their ability and inability to change with the time. The old or â€Å"Antebellum South† was represented by the characters Miss Emily, Colonel Sartoris, the Board of Aldermen, and the Negro servant. 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Wednesday, May 6, 2020

Consumer Behavior †Chapter 1 Free Essays

Consumer behavior chapter 1 – introduction In our ever-increasing global market, attention needs to be paid to the global consumer in order to identify who they are. Marketers and consumer behaviour researchers are constantly attempting to determine the similarities and the differences of the multifaceted global consumer. Some general theory about the sociological and psychological influences on consumer behaviour may be common to all Western cultures, but there are still strong We will write a custom essay sample on Consumer Behavior – Chapter 1 or any similar topic only for you Order Now com/pricing-psychology-consumption/"regional consumption trends. Consumer behaviour as it pertains to the marketplace is concerned with the manner in which consumers purchase and use products and services, and how these goods are incorporated into their lives. Researchers use various techniques to determine the features of consumers. These techniques include categorisation by the use of descriptive characteristics, such as demographics and psychographics. Individual consumers are part of a larger society with common cultural values and beliefs, which can be further segmented into smaller groups, or subcultures. There are regional differences between consumers from different European countries, despite their being part of the larger European community. Marketers use  market segmentation strategies  to adapt their communications to meet the varied needs of a diverse target market. Consumer behaviour is good business! Marketers who understand their customers’ needs and wants do better than their competitors. The essential component is deciding who to target and how. Marketers do this by defining markets and then dividing these markets into smaller chunks, or segments. A segment is based upon the demographic and psychographic aspects of the targeted population. The consumer’s response is the ultimate test of whether or not a marketing strategy will succeed. However, initial consumer testing is not an absolute science. Sometimes a product can fail its initial test marketing and still go on to be highly successful. Sony has responded to market and consumer changes with its latest MP3 player, a rival to the Apple iPod. In attempting to define accurate information about the traits, habits, likes and dislikes of consumers, effective market segmentation separates members of a population into smaller segments of consumers who share unique characteristics that set them apart from the main population. Market segmentation  can be described as ‘slicing up’ the market into bit-sized chunks of information. It is essential that for effective segmentation the following criteria are met: Consumers within the identified segment share similar product needs that will be different to other consumers in other segments. Important differences between the segments can be clearly identified. The segment is large enough to be profitable. Consumers in the segment can be reached with an appropriate marketing mix. The consumers in the segment will respond in the desired way to the marketing mix. Two important segmentation tools are the use of demographics and psychographics to determine unique attributes of the targeted population. Demographic statistics measure the observable aspects of the population. Psychographics are far more subtle. They illustrate the differences in consumers’ personalities and cannot be measured objectively. Demographic variables include: Age Different age groups have different needs and wants. Consumers in similar age groups often share similar values and cultural experiences. Gender The behaviours and tastes of men and women are constantly evolving. It is thought that gender segmentation is an unintended result of marketing strategy. Family structure Marital status and family are important demographic variables that often affect spending priorities. Social class and income People in the same social class often have similar occupations and may share values and interests. Income is a good determinant of buying power and market potential. Race and ethnicity Immigrants from Asia and Africa are the fastest growing ethnic groups in Europe. Increased multiculturalism creates new opportunities for marketers. Geography Cultural differences play an important role in consumption patterns. Within the European context, consumption is common across cultures, but it is also specific between different cultural groups. European segmentation factors include: Consumption traits that are common across different cultures. Consumption traits that are specific to cultural groups. Relationship Marketing: building bonds with consumers The more marketers understand their current and potential consumers, the more effective they will be. This concept has developed into the role of  relationship marketing, in which marketers build long-term relationships between the company and the consumer. Relationship marketing is seen as the big trend for marketers. In conjunction with re lationship marketing, a major growth area has been the need to gather and manage accurate information about customers. This has culminated in the formation of sophisticated  database marketing  that tracks consumer buying habits. However, this ‘big brother is watching you’ concept intimidates some consumers. Database marketing is required to comply with respondent confidentiality restrictions. As global consumers, we are influenced significantly by marketers through a number of mechanisms centred upon building relationships with customers. Advertisements illustrate how we should act and define roles, as well as informing about the use of products. As of 2006, the majority of people will live in urban centres and the number of ‘megacities’ will increase to 26 in 2015. A controversial effect of the sophisticated marketing strategies used to communicate with these large potential markets is the emergence of  global consumer culture, in which people are united by their common devotion to brand-name consumer products, film stars and music celebrities. 2 Virtual consumption and the power of crowds There is little doubt that the digital revolution is one of the most significant influences on consumer behaviour, and the impact of the Web will continue to expand as more and more people around the world log on. It is not all bout businesses selling to customers (B2C e-commerce). The cyberspace explosion has caused a revolution in consumer-to-consumer activity (C2C e-commerce): welcome to the new world of  virtual brand communities. A close cousin of the global consumer is the  Euro-consumer. Much research and marketing effort is focused upon determining the characteristics of this consumer. Findings indicate links between social class, culture and income, with consumers who expressed more positive attitudes towards cultural change being more likely to consume luxury goods, despite their demographics and social class. 2 Marketing Ethics There is a constant battle between achievement of organisational profit goals and the necessity to conduct business honestly and ethically. 1 Prescribing Ethical Standards of Conduct Organisations often devise codes of conduct for their employees, and marketing associations provide guidelines for conduct, such as the following: Disclosure of the substantial risks associated with a product or service. Identification of added features that will increase the cost. Avoidance of false or misleading advertising. Rejection of high-pressure selling. Prohibition of selling or fund-raising under the guise of market research. Socially Responsible Behaviour Some marketers continue to violate the bond of trust with the consumer with the use of ‘bait-and-switch’ tactics and misleading claims. A critical barometer of ethical behaviour is the action taken by companies to rectify a problem with their advertising or products. Benetton discontinued their controversial advertisements that f eatured the depiction of an AIDS victim and which were deemed to be exploitative by consumers. Much criticism has been leveled at marketing techniques that influence consumers to purchase products that are not essential. Philosophers view this conundrum from the perspective of individuals exercising their free will and free action in coming to decisions. However, this clinical approach supports the argument so long as only informative advertising is used in the marketing communication. Any other type of advertising – such as ones with imagery and underlying motives – cannot be so clinically rationalized. The raging debate that marketing techniques manipulate customers continues. We explore this issue from three perspectives. 3 Do Marketers Create Artificial Needs? Some conservative traditionalists believe that advertising can lead to the moral decay of societies by the pursuit of hedonistic pleasure, while some liberals believe that the misleading promises of material pleasure function to buy off people who would otherwise be revolutionaries working to change the system. Through advertising, then, the system creates demands that only its products can satisfy. Numerous responses to this criticism abound, including the argument that needs are a basic biological motive and that a want represents one way that society has taught us that the need can be satisfied. The primary objective of advertising is to create awareness of needs, rather than to create the needs themselves. Needs are thus something that we are socialized to have. Marketers must be cognisant of the fact that they contribute heavily to the socializing influence of individuals in modern society and, thus, influence needs. Some commentators believe that purchasing decisions are manipulated by marketers using their understanding of psychology and the social sciences. They claim that marketers devise advertising techniques that manipulate a majority of individuals. A sense of social responsibility should underpin all advertising. There is little doubt that advertising creates and changes patterns of consumer behaviour. The central issue is whether the audience is discerning enough to see through the marketing hype and still make a deliberative judgement. Have a look at the  PBS Frontline website on ‘The Persuaders’, which explores the world of modern marketers and advertisers, and discusses the methods they use to decipher who we are and what we want. As powerful an influence as advertising is, in the majority of cases advertisers still do not know enough about their target audience to effectively manipulate them. This fact is supported by the high degree of product failures (40-80 per cent) that occur. 4 Interdisciplinary Influences on the Study of Consumer Behaviour Consumer behaviour is a multidisciplinary field that integrates a vast array of disciplines, from psychophysiology to sociology and anthropology. Each discipline views the subject from their own perspective, which results in a rich sociological interpretation of a fascinating and dynamic topic. The figure below illustrates the integrated and interconnected approach to consumer behaviour from both a macro and micro perspective. The macro perspective represents the social focus and the micro perspective represents the individual focus. [pic] pyramid of comsumer behavior Consumer research has adopted two popular forms of research paradigms, or sets of beliefs: Positivism Believes that human reason is supreme and that objective truth is only revealed by science. Structured and ordered. Stresses functionality. Celebrates technology. Regards the world as an ordered, rational place with a clearly defined past, present and future. Emphasizes material well-being, and is based predominantly on the homogenous views of a predominantly Western and male culture. Interpretivism Believes the social and cultural world in which we live is complex. Dislikes too much emphasis on science and technology. Emphasizes the importance of symbolic and subjective experiences. Believes individuals construct meanings based on unique, shared cultural experiences, therefore there are no right or wrong references. Consumption is interpreted as a set of diverse experiences. Many consumer behaviour experts believe that the existing predominant positivistic paradigm of consumer behaviour is undergoing a paradigm shift, due to challenge from the competing paradigm of interpretivism. How to cite Consumer Behavior – Chapter 1, Papers

Tuesday, May 5, 2020

Tourism Report Ayrshire and Arran

Question: Provide a critical evaluation of the Ayrshire and Arran 2012-2017 Tourism Strategy (link to pdf below) focusing on the relevance of their selected target offers and their approach to community/ stakeholder involvement? Answer: Introduction: This report has dealt with a critical evaluation of Ayrshire and Arran Tourism strategy of 2012 to 2017. This report has dealt with some theoretical perspectives of tourism. Process of planning and destination development has been discussed in respect of various types of theoretical perspective of tourism. Therefore, impact of socio and cultural perspective and economic and environmental considerations of resort and destination development have been discussed in this report. Importance of tourism in Ayrshire and Arran: Ayrshire and Arran is a beautiful place of attraction. It is a brand of tourism of Scotland. For this area, tourism is the most important economy. This area generates 348 million revenue per year. The number of visitors is approx 3.5 million. 9000 job opportunities have been found from this area. In the year 2011, Ayrshire Economic Partnership (AEP) has made a commitment to strengthen the sector of tourism in the whole area. Therefore, in order to provide more strength to the tourism sector of this area, Ayrshire and Arran Tourism Strategy has been made in order to fulfill the promise. This strategy has aimed to incorporate involvement of all groups of stakeholders in this work (Ayrshire-arran.org, 2015). Vision: For the visitors, Ayrshire and Arran should be the primary as well as premier destination. The visitors should get most warm welcome from this place. Tourists will experience and enjoy the outstanding atmosphere of the coastline of this place. Therefore, the visitors will get amazing experience of the cultural heritage of this area. Country side of the place will give pleasure to the tourists (VisitScotland, 2015). Aims: The aims are as follows: To secure the leadership of this tourism industry that will guide the direction of the strategy To promote and market the Ayrshire and Arran as a developed destination of peoples choice To increase the level of quality of the tourism services To enhance the offers of tourism To improve the primary facilities those underpin the experiences of tourists Objective of the strategy: Therefore, the objectives of strategy have been taken for achieving some strategic direction of the initiative. Those objectives are as follows: To increase the quantity of visitors of this place from 3.50 million to 3.85 million To increase the spend f visitors by annual basis from 348 million to 418 million To increase the employment within this sector by 10 %, rate of employment will be increased from 8915 to 9807 jobs To maintain the natural, cultural resources and cultural heritage of this particular place Resort planning and destination development: As stated by, Jeffries (2001) planning of resort and destination, some considerations has to be made by the planning body or organization. Nature of tourism sector, natural and other resources, purpose of development, impacts are the most essential areas for planning a resort or destination in order to attract the tourists. On the other hand, Page (2003) argued that, Government involvement also needs to be considered while planning a destination for tourist. Tourism policy and requirements of Government should be considered by the planning organization. The type and structure of the governments and the planning and policy making authority of the government should be considered as the important aspects of planning and destination development process. Therefore, the priorities of the Government should also be considered while making effective plan and development for the destination. As stated by, Getz (1987), tourism planning should involve all planners. Planning should be effective. Therefore, the planning of destination and resort should involve all social and economical dimensions. The planning of destination for the tourist should balance the business impacts and social impacts of tourism. Process of planning should impact the social causes. Process of planning should also be integrative and strategic in nature. However, Veal (1992) also stated that, the planning of tourism in a particular place should be balanced by the perspective of regional planning. As stated by, Gunn (2002) tourism planning can be called as a complex phenomenon as because the planning is directed towards the future. Framework, time and structure of the tourism planning is already set and agreed. Therefore, the lifecycle of the tourist place should also need to be considered by the planning organization. On the other hand, Hall (2008) stated about four types of tourism planning. Boosterism, economic and industry oriented approach; physical approach and community oriented approach are the main types of tourism planning. However, Murphy (1985) has identified seven most important and common role of Government in the sector of tourism. Coordination with the activities of tourism, planning, regulation as well as legislation, stimulation and promoting the tourism industry, social tourism, are the most basic roles of the Government in order to boost the tourism industry. Government also plays its role as an entrepreneur as well as protector of public interest. These roles should be maintained by the government for boosting the tourism planning activity of a place within a particular country. Therefore, Ayrshire and Arran is a place of diversity. The locality is very rich and diverse. Various types of cultural heritage are presented there. Several initiative shave been taken for enhancing the local dimensions of culture that attracts the tourists. This can also help in order to maintain the cultural heritage of this particular place. Process of regeneration has been made for the development of the particular community. Many events and programs of this place have often organized by the local groups of local heritage and culture. Local groups and communities organize many events for the tourists. Darvel Music Company is a community group who often organize events for tourists (Seaton, 1996). However, Sharpley (1999) stated that, the destination should be marketed well for the tourists. Destination can be called a place where the people want to be. Therefore, the process of marketing in order to project as well as promote the destination has become complex as the competition has been increased a lot within the competitive market sector of United Kingdom. Marketing process should be colorful and extensive as well as strategic. Effective process of marketing and communication help to build a reputed brand within the competitive market sector. Attention of people must be grabbed by the extensive process of marketing. Therefore, it can be analyzed that, Ayrshire and Arran lacks from effective communication and marketing process of promoting the destination. Lack of co-ordination is responsible for this. It is the challenge for Ayrshire and Arran to organize various types of promotional activities. Cultural heritage and asset of this particular place should be marketed through creative as well as strategic way. Positive image and brand value will help Ayrshire and Arran in order to build a secure place within the competitive sector of tourism. This will also help the tourists to put the image of the place within the heart of the people (Unit, 2015). Therefore, making a brand of consumer-focused destination is a very important and essential task for the development and promotion of the place. All stakeholders should be involved in this action. Destination brand of the place should be flexible enough. However, the strategy of Ayrshire and Arran will grow in the right place with the help of effective process of communication as well as marketing. As stated by, Hall (2000) there are immense resources from online as well as printed materials. However, lack of co operation and co ordination has been resulted in effective marketing activities of this area. According to the strategy of Ayrshire and Arran, activities of marketing of this particular place will be delivered through several types of local, regional and national campaigns. Ayrshire and Arran will offer an extensive range of marketing activities in order to promote the services and products of this place. Therefore, the strategy shows that, the marketing activities will be delivered by the local as well as regional and national campaigns, leaflets, websites, brochures, trade shows, exhibitions and PR and press trips. As stated by, Mowforth and Munt (1998) these activities are effective for promoting the services of this place. However, the digital marketing activities should be taken. Effective techniques of digital marketing, like various types of content, case studies, and info graphics should be done in respective of the services those are offered for the tourists. Visit Scotland delivers whole national and local campaigns for the tourists. Visitor Information has been taken in order to provide proper as well as accurate information for the tourists. Therefore, for achieving the effective marketing and communication, Pan-Ayrshire tourism marketing plan should be incorporated in order to reduce the duplication. This plan has aimed to provide measurable return on investment (ROI) for the location. Therefore, process of destination marketing and communication has focused upon the major segments of market, segments of products. The strategy of Ayrshire and Arran is generally based upon the partnership approach. It is very necessary for all sectors, like private, community, voluntary and public sector, to be integral for both the strategy and implementation of the strategy (Pretty, 1995). Impact of economic, environmental, socio-cultural considerations upon the destination development: Economic effects: Tourism expenditure has direct and indirect effects to the economy of the destination. There are enormous numbers of sellers who often sell products and services to the tourists of the particular destination. These products are often associated with the cultural heritage of the particular place. Development of destination can be called as the economic engine. It has the large impact upon the development of economics. Several channels have been used for developing the economy by effective promotion of destination. Building new transportation networks and new markets, raising the profile of destination as well as various types of trade shows, exhibitions have been impacted over the economy. Development of destination will also help to increase as well as raise the quality of life (Swarbrooke, 1999). Therefore, economic development of can be effective with proper co-ordination as well as promotion of destination. On the other hand , Doswell (1997) stated that, visitor related industries of destination has the trend of growing than the other area of tourism. Promotion of destination can be the effective process of increasing the development opportunities of economy. Consumers or tourists have taken the chance of travelling across the world. Increasing number of tourists has impacted upon the tourism activity of the industry. The process of destination marketing has imposed a great impact upon the growing economy of the country. Therefore, development process of destination can be very effective on the economical development of the particular place. Environmental effects: As stated by, Davis et al. (1993) development of destination can have potential effects upon the environment though the contribution of the conservation and protection of environment. Sustainable tourism has the effect on the development of the spot. Sustainable tourism has the aim to protect the environment. Development of destination can have the potential to raise the awareness among the people of the place. Awareness has been built by the tourism industry to the people in order not to destroy the environment. Saving of natural area can have the greater impact on the sustainable environment of the place. Destination development in tourism has the impact upon the raising of environmental awareness among the people. Environment protection as well as preservation has to be considered as a sustainable growth for the development of the environment (Ayrshire-arran.org, 2015). Therefore, the destination development process of tourism can also have negative impact upon the environment. Several facilities of tourism to the tourists often impacts negatively to the environment. Construction of resorts and other facilities, restaurants, shops etc will impact negatively to the environment. Development of destination of the tourist sector can have negative impact upon the natural resources of the environment. This can impact upon the destroy process of the natural resources. Tourism can destroy the soil, water resources, and other natural resources. Tourism also causes pollution. Air pollution, noise, solid waste, aesthetic pollution etc can be caused by the tourism activities. Socio-cultural impacts: As stated by , Hall (2008), there are some positive and negative impacts of tourism as well as destination development to the society and culture of that particular place of tourism. Some time projection of tourism can cause on the loss of identity and value of the definite destination. Often mass tourism can cause for this type of loss. However, sustainable tourism tries to maintain the cultural as well as social heritage of that particular place. On the other hand , Mowforth and Munt (1998) stated that, mass tourism often causes for the commoditization of that particular place in order to achieve the business goal and extensive level of profit. Cultural clashes often occur in order to provide development of the destination. However, sustainable tourism often tries to maintain the cultural heritage of the particular place. Tourists have the demand of the local crafts, arts, manufacturing products and souvenirs of the particular place. This often promotes the cultural heritage of the place. However, often this type of products has been promoted by the business perspective. Therefore, Ayrshire Arran has focused upon some important areas for strengthen the development of destination and the whole process of tourism. Therefore, the strengths of this area are the natural environment, cultural heritage, golf, food and drink, sailing, islands etc. Therefore, this place is organized as a tourist spot with the activities of these elements. This area is popular for the wedding activities, business tour of several companies etc. However, further focus upon the development of the products will be imposed by this place. Various types of significant and essential events will be occurred for attracting the visitors of the place. Therefore, there are lacks of collaboration as well as coordination in the activities of marketing the services of this place. Development of packaging and networking will play a greater role in order to increase the tourism activity of this place. This can help this place to promote this as a brand within the competitive sector of tourism market. Tourism is the main economy of this place. Therefore, this can be done for the effective development of the place. However, Pretty (1995) stated that, the AEP will do extensive work for the development of business activity with the help of economic development. The main focus of AEP is to develop the economy of the place. The main and important focus of this place is to identify the sector of tourism as an important growing industry. Ayrshire Arran has developed this strategy in order to sustain the process of tourism within this place. This strategy will include the overall stakeholders of this industry. Involvement of stakeholders is very important as well as essential job for developing the tourism sector. The leadership group will be established for the sake of the effective operation within the community. The development of destination and community will be very important and essential work for the development of tourism industry in this place. Conclusion: This report has dealt with the tourism report of Ayrshire Arran, a place in Scotland. 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