Wednesday, August 26, 2020

Critically Evaluate Effective International-Myassignmenthelp.Com

Question: Fundamentally Evaluate Why Effective International? Answer: Introducation Quality Human Resource Management for the global cordiality industry is significant. It has an effect on the brand picture and the representatives execution. The board rehearses enhanhce execution in the association. New measurements uncover the improvement of complex factors in the administration business on account of the worldwide associations. A few variables from outside powers influence the accommodation industrys inside administration. Culture decides the character characteristics of workers in an association on account of the sociocultural impacts. Overseeing individuals from various social foundations calls for key usage so as to guarantee that the brand rises as a pioneer in the business condition. The national enactments give rules to worldwide associations on the most proficient method to deal with its works on including business strategies. HR rehearses in a serious domain additionally portray systems that shape the brand. The Human Resource Management is a cutting edge authoritative factor that covers a wide conversation. The presentation the executives rehearses support compelling worker the board through significant procedures, for example, enrollment and preparing. The worldwide friendliness industry has organizations which representative cross outskirt laborers. The laborers need care and solid installment. This conversation features these key Human Resource Management rehearses along with the difficulties in the worldwide condition. It takes a gander at the prize frameworks and the work understandings for exiles and their advantage frameworks. Worldwide Human Resource Management The development of worldwide associations keeps on changing the plans of action in the cordiality business (Boella Goss-Turner, 2013). The utilization of diversifying as market passage procedures causes associations to spread across fringes. The representative enrollment process thinks about remote specialists just as new laborers from the host nation. The worldwide accommodation industry involves lodgings, eateries, joints, resorts, occasions, overhauled lofts, and travel/the travel industry. This is a profoundly serious industry with innumerable number of representatives. Spurred by the craving for efficiency, benefit and key arranging, vital HRM exploits the worldwide condition for better business opportunity(Marler S.L, 2013). The friendliness business is administration situated and it has a client centered methodology. The entrance of worldwide associations across fringes has its difficulties and points of interest. Other than making an exceptionally serious condition, the worldwide multinationals in the neighborliness business have expanded the business by consolidating more organizations with a specialty center to business. This rearrangement of HR rehearses fuses worldwide collaboration and the human factor. So as to comprehend the elements in these areas, it is imperative to characterize the HR components of an organization(Thompson, 2011). It is additionally urgent to take a gander at the market factors, which impact HRM rehearses. These are critical in the usage of vital administration and decrease of fumble causes. Execution Management The high disappointment pace of bungled associations in the worldwide condition is because of human components. Among them are representative and authority issues. Poor working conditions, disappointed laborers, representative provocation and out of line business terms are significant reasons for this. Powerful administration of individuals in worldwide associations, for example, inns calls for hazard the board through word related security. PM is about authoritative destinations, and the capacity to adjust these with the faculty factors for a serious edge(Cummings Worley, 2014, p. 265). The representative investment makes ready for hierarchical advancement on the grounds that the laborers give proof based data about their needs. They add to changes and dynamic procedures for work structure, ability the board, consistent and transformational change. These animate better presentation around the globe. Execution the board is the adequacy of the workforce delineated through the worker abilities and execution (Hitt, Ireland, Hoskisson, 2012). Execution the executives for the cordiality business thinks about the exhibition needs in the administration business. It centers around efficiency and the fortification of human limit in light of the fact that the proportions of execution spin around individuals. Workers influence the procedures in light of the fact that the business gains from quality and effective administrations. Individuals will pay more for snappy booking, eatery administrations, cooking, security, and cleanliness administrations. Able administration work force guarantee that the representatives see how to cause the client to feel increased in value. The associations capacity to offer incredible client experience adds to the money related execution. HR Competencies The business condition calls for equipped aptitudes for HR pioneers and representatives. The aptitudes should coordinate the destinations of the association. Examination shows that social traits can characterize change inside a gathering of individuals (Marescaux Luc, 2012). Individuals impact the result of procedures. Laborers who have the self-assurance bolster the association as its continued looking for fruitful on account of the dedication and individual energy that they have. So as to get the best execution from the laborers, a brand in the cordiality business needs to have solid arrangements. As indicated by the Singapore Institute for Human Resource Professionals, guaranteed pioneers in HR must have the national affirmation (WSG, 2017). Having competent administration sets a model for different laborers to build up their polished skill for brand value. A portion of the essential aptitudes required for the neighborliness business incorporate help greatness, client care and propelled the executives. All lodgings and traveler divisions look to convey brilliant client support. Having an equipped group in the culinary, activities, administration and the board units adds to consumer loyalty. Delicate aptitudes, for example, character qualities and hard abilities like cake aptitudes are significant in the business (Adams Sisson, 2013). These capabilities may differ starting with one association then onto the next yet there should be a harmony between specialized aptitudes and individual capacities. Choice and Recruitment Workers prospecting for openings for work in the worldwide accommodation industry need equipped abilities so as to fit in to the key associations. The arrangement of abilities with authoritative desires is a best practice. Capable associations employ exceptionally qualified work force who depict proficient and individual focal points. The Selection and enrollment of representatives must identify with the necessary abilities. The set of working responsibilities for a visitor administration section needs to catch administration aptitudes, affableness, and an amiable character. Correspondence capacities apply over all occupations in light of the fact that the business spins around individuals. Employing clumsy work force may prompt certain dangers, for example, carelessness, which can bring down the brand image(Citchley, 2017). A thorough enlistment process follows authoritative HR strategies, industry measures and worldwide patterns. It is vain to put resources into equipped hierarchical structures yet bargain on significant security subtleties. Current friendliness communities like lodgings face worldwide dangers, for example, psychological warfare. Sightseers visiting any territory around the world are interested to recognize what arrangements are accessible. The security of worker information is likewise a significant move by current associations because of online exchanges and appointments made by visitors. Diversified inns can't disregard the estimation of secure shared innovation in the conveyance of administration and the board practices(Mell Grance, 2011). Estimated administration is effective on the grounds that it guarantees that there is most extreme utilization of assets and worker abilities. The Induction Process. The friendliness part is tied in with offering administrations to people groups. Contemporary associations in the business receive procedures that improve the client encounters. Kind disposition, graciousness and customized administrations urge clients to return for additional. Accordingly, associations put resources into a key workforce for a superior turnover and worker work fulfillment. Enlistment establishes the framework for this arrangement by getting ready representatives for efficiency through viable execution. This stage adjusts the worker to the brands goals, standard of activity and culture. The organizing of the acceptance procedure guarantees that representatives experience the associations methodology and strategies adequately. In the friendliness business, this turns into a test on account of the duplication of value benefits over the sub branches. The JD procedure considers competitors dependent on their particular, advert position, appraisals and competency interviews. Workers need to concur with their pioneers on the Key Performance Indicators (KPI) and how to accomplish them(Maitra Srivastava, 2016). The dynamic procedure advises laborers on the associations esteems, missions, vision and client base. Equipped working systems rely upon the abilities depicted by the representatives. The structures spread out by the brand must energize compelling cooperation by workers for execution. The supervisory group defines the objective from the second a representative joins the association. Preparing and Talent Management. Distinctive staff have singular capacities and skills, which supplement their expert preparing. It is the job of the Human Resource Management to take advantage of these capacities for the better of the organization(Dries, 2013). Preparing fills in the hole between abilities hole and authoritative needs. Essential preparing in the utilization of innovation apparatuses, for example, tablets, cell phones and innovation gadgets is significant. Contemporary methodologies in the executives and tasks incorporate the utilization of programming administration applications for proficiency. These are frameworks c

Saturday, August 22, 2020

Similarites And Difference Of Hinduism And Buddhism Essay Example For Students

Similarites And Difference Of Hinduism And Buddhism Essay Presentation Hinduism and Buddhism are two of the five significant religions in our worldtoday. They are broadly rehearsed, and have made due for a considerable length of time. Both havesimilarities and contrasts, as do all types of religion. Ideally, in thispaper I will show you the fundamental structure of every religion. I would likewise like toshow how they thoroughly analyze. Hinduism: FoundationNo one is totally certain about where Hinduism was begun and by whom. Their most seasoned composed records, the Vedas, were recorded in 1000 B.C. butthey had existed orally well before. The Vedas are the place Hinduism started. Today, Hinduism is the universes third biggest religion. Numerous progressions have comeupon Hinduism since they rehearsed it first. Hinduism incorporates numerous differentsects, or divisions, and convictions that have emerged. However, there are manythings in the same manner as the entirety of the Hindu factions. Their fundamental convictions are what tiesthem together. Fundamental Beliefs-The religion of Hinduism instructs us that each living body, includinganimals, is loaded up with an endless soul. Hindus state that the individual soul wasa part of the maker soul, Brahma. It is every spirit occupation and wish eventuallyto come back to Brahma. It is preposterous however on the grounds that by a spirits sins, andimpurities from the world, they are not, at this point unadulterated and blessed to return. Instead,a soul must get unadulterated before coming back to Brahma, who is completely unadulterated. The way toward turning out to be unadulterated is difficult to the point that no spirit can become unadulterated inonly one lifetime. The spirit is compelled to live after life until it is pureenough to come back to Brahma. The patterns of resurrections are called samsara, or theWheel of Life, by the Hindus. At the point when a spirit is at long last purged enough to breakfree of samsara it is called moksha. The spirit comes back to Brahma for an eternityof satisfaction and happiness. There is nobody joining statement of faith in Hinduism. An adherent may chooseany god as their own god, or may love a few of them. In spite of the fact that to be aHindu there are sure things that a devotee must have faith in and live by. Their principle convictions are:1. A faith in karma, the consequence of ones great and awful deeds in a lifetime. 2. A confidence in dharma, Hindu conventions. 3. A confidence in the three primary divine beings: Brahma, Vishnu, and Shiva. 4. A confidence in resurrection in the afterlife. 5. Respect for the consecrated Vedas. 6. A conviction that, whenever carried on with a strict life, the Wheel of Life can end and accomplish moksha. 7. A respect for a plain strict life, to be a standard Hindu. Hindus venerate numerous divine beings, yet they are really monotheistic by believingin a solitary god. The purpose for this is everything originates from Brahman. It doesn't make a difference who the love is for in light of the fact that it is eventually Brahman. Brahman doesn't compensate or rebuff those for their deeds throughout everyday life. Each soulcreates their own prizes and disciplines through karma. Karma rules what eachsoul will be in its next life, and it is framed from a spirits decent and terrible deedsin every life. On the off chance that a spirit has had more great deeds than awful deeds, at that point they havegood karma. Or then again the other way around on the off chance that they have had more terrible deeds than great. Dharma is a definitive praiseworthy equalization of everything living. Itbelongs to everything, including the universe. Each spirit is capable forbalancing their dharma. The regions to adjust in dharma are strict, social,and inside the family. They should keep guarantees, and stay dedicated to religiousrituals, while likewise dealing with their family. In the event that a spirit loses this balance,then it will influence their karma. Dharma has been called convention, obligation, and acustom, yet to a Hindu it is profoundly more than that. Hindus additionally follow acaste framework, came about because of dharma, which I will talk about later. Divine beings There are three primary divine beings in Hinduism. Numerous others exist in the religion,but these are the most significant. Brahma is the maker of life. Vishnu isknown as the preserver of life. You may petition Vishnu on the off chance that somebody you knew wasgoing in for medical procedure so that theyll come through it without any issues. Finally,Siva, or Shiva is the destroyer of life. Every one of the three of these divine beings are portrayedas female and male. Vishnu is all the more frequently a male, and Shiva is all the more regularly afemale. The Caste System-The general public of Hinduism is carefully isolated. The distinctive levels,called stations, don't blend. The division is to a great extent because of the practices ofdharma and karma. The two practices express the possibility that on the off chance that somebody is naturally introduced to aspecific way of life, they should remain there. It would be awful karma to endeavor toleave that way of life. Sustainable power source EssayThe two religions of Hinduism and Buddhism have faith in the process ofreincarnation. Resurrection is being reawakened again with one soul. Inside thisbelief, they likewise accept that your deeds, or exercises, during your life willdetermine where you will wind up. On the off chance that you have carried on with a decent life, you will berewarded by another great life, or you may be permitted at last to rejoin withBrahma. In the event that youve had a terrible existence, you will stay on earth longer, and mostlikely have an awful life when you are reawakened. Another comparability is that both Hinduism and Buddhism are benevolent toanimals. They accept each living animal has a spirit, and throughreincarnation, you may one day end up as one. Most Hindus and Buddhists thatstrictly follow the religion are vegans of some sort. Itsimpossible to tell whether that cheeseburger you ate at Burger King was arelative of yours. Eating them would bring you terrible karma, and break one of theEightfold Paths. Differentiations Between Hinduism and Buddhism-In the religion of Hinduism there are positions, or social classes. Theydecide what your way of life will resemble in that lifetime. In the event that you are conceived aslave, you should remain a slave as long as you can remember. Or then again, on the off chance that you are brought into the world a well off house lady, that is the thing that you should be an incredible entirety. To the Hindus, it is a sinto attempt to change what position you have a place with. Just as to connect with a personfrom a station that is lower than yours. Then again, the lessons of the Buddha got rid of the castesystem. An individual is permitted to change their social class. They can go from aslave to a head or a president, if that is their purpose in life. On the off chance that they follow theEightfold Path, at that point this is reasonable. It is a respect to be a priest or a nun,for they are the ones who can accomplish nirvana. Buddhists additionally will blend withthose of less significance then themselves. Hinduism trains that you should experience samsara so as to finallyreach moksha. They don't accept that a spirit can absolutely scrub itself of allimpurities in only one life. It is a progressive procedure including dharma, balancingones life, and karma, gauging a mind-blowing deeds. In the mean time, the Buddha again proceeded to carry question to samsara. Hefound that it is conceivable to wash down oneself in one lifetime and return toBrahma. He called it nirvana. So as to accomplish nirvana, a Buddhist mustfollow and acknowledge The Four Noble Truths, and the Eightfold Path. The EightfoldPath fills in as an instructional guide as how to keep yourself on the privilege pathto nirvana. Hinduism and Buddhism additionally have a few littler contrasts. The zone ofgreatest fixation for Hinduism is India. India is the place Buddhism originated,but Hinduism in the long run was an all the more engaging religion and it ceased to exist. Buddhismis discovered for the most part in East Asia, inside China and Mongolia. These territories preferhaving many, numerous little divine beings, rather than the Hindus just having three majorones and afterward littler, less significant divine beings. Buddhism was established by SuddarthaGautama, or the Buddha. Hinduism was begun step by step; nobody knows for surewho established it; doubtlessly, it was numerous individuals. Both practice reflection, butthey practice it in various structures. A Hindu will reflect acquiring inward peacethrough the charkras of the body. When the entirety of the focuses, charkras, have beenbalanced, a white light is supposed to be over the people head, and they areenlightened. Buddhists ponder comparability, however have various varieties of howit is preformed. Their fundamental objective is to end languishing. End The two religions of Buddhism and Hinduism are similar, but verydifferent. To acknowledge their perspective, one must set aside their religion ifthey arent Hindu or a Buddhist. They make progress toward an inward harmony, lastly toreach paradise through either moksha or nirvana. I being a Christian, have foundin a few different ways it difficult to comprehend the procedure of rebirth, and Brahma. However, I can perceive how that for individuals of another culture, these religions arevery strong, and calming. Culture has a major influence in deciding yourbeliefs. Clearly, they are profound pull for getting by for longer thanChristianitys been near. Through this paper, I took in a great deal about acceptingdifferent convictions, and increased a feeling of what it truly intends to be a Hindu or aBuddhist. I appreciate their solid confidence and their craving to become unadulterated andunblemished. Hinduism and Buddhism are two significant religions, immovably planted intheir societies, and I am certain that they will stay for quite a while to come. Class: Religion

Wednesday, August 19, 2020

How to Help When an Alcoholic or Addict Dies

How to Help When an Alcoholic or Addict Dies Addiction Coping and Recovery Methods and Support Print How to Help When an Alcoholic or Addict Dies By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on February 17, 2020 Petar Chernaev/Getty Images More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use When someone with an addiction dies, the grieving process for those to close that person can be difficult. It can bring up feelings of intense guilt, hurt, anger, and regret as the loved one struggles to come to terms with what could have been done to prevent the death. Providing support to a grieving friend or family member can be almost as difficult. Knowing what to sayâ€"or, more importantly, what not to sayâ€"is not always easy and can often leave you at a loss for words. How to Provide Support When someone experiences the death of a loved one with an addiction, the feeling the person will undergo will be largely characterized by conflict.?? While there may be beautiful memories to share, there may be just as many traumatic ones the person would rather forget. What makes the situation all the more difficult is the cultural tradition by which people are not meant to speak ill of the dead, Because of this, people will often talk in generalities or not at all. This creates a sense of isolation that can only deepen a persons despair. To overcome this, try to provide support in the following ways: Be physically present as much as possible and keep in regular contact by phone.Answer emails promptly if the person reaches out to you.Listen actively and look the person in the eye when you communicate. Do not allow yourself to become distracted or appear disinterested.??Allow the person to feel whatever he or she feels. Accept those feeling without judgment and avoid reacting with disapproval or even uncertainty.Pitch in around the house and make yourself available for errands. But avoid any reaction that may be considered critical. A deeply grieving person will often let daily tasks fall by the wayside. Help out but do so cheerfully.Try not to take it personally if the person lashes out at you. If you need to extricate yourself, do so graciously and let the person know youll follow up in a day or so. If you say you are going to follow up, do it. Failure to do so may suggest that youve decided to drop that person or are no longer interested. 10 Ways to Offer Support After a Death From Drugs What Not to Say When an addict dies, the loved ones will often struggle with feelings of shame or fear that people may be judging them for not acting enough.?? These emotions are often right on the surface, so you need to do everything possible to avoid touching these emotional landmines. To do so requires you to be extra careful about not only what you say but how you say it. Among the considerations: Avoid being critical in any way.?? Even questions like When was the last time you saw him? may be interpreted as Why werent you there? if you are not careful.Never criticize the addict or give a summation of why he or she may have become an addict. (She was always such a lonely girl.)Dont suggest how a person should feel or even suggest you understand how that person feels. Rather expresses your condolences; dont make it about you.??Avoid platitudes like Hes in a better place now. Dont assume a person shares your religious or spiritual beliefs. Even if the person does, platitudes like these signal the end of a conversation rather than the beginning.Do not give unsolicited advice even if you are trying to help. It gives the sense that you are taking over rather than providing support. Only give advice if the grieving person asks for it. Don't Stay Silent Dont not say anything. While situations like these can be difficult, communicating your discomfort with silence only makes matters worse. It is better to apologize for not having the right words than to say nothing at all. If anything, offer to be there if the person wants to talk. Keep the door open. Finally, while it is important to say something and let the person know that you care, you do not fill the air with words. People who are in the middle of tense situations will often talk incessantly out of discomfort or anxiety. If youre in a one-on-one situation with someone who is grieving, sometimes its better to accept the silence. Rather, reach out and take that persons hand. The simple act can often say more than all of the words in the world. What Not to Say to Someone Suffering Loss from Addiction

Sunday, May 24, 2020

How to Form Latin Superlative Adjectives

Using a superlative form of an adjective takes the basic sense of the adjective to the extreme, so the superlative of basic would be most basic. Identifying Superlatives Latin superlative adjectives are usually easy to identify. Most contain -issim- (e.g., suavissimus, -a, -um most charming). If they dont have -issim-, they will likely have -llim- (difficillimus, -a, -u most difficult) or -rrim- (celerrimus, -a, -um swiftest) in them. This double consonant -im- precedes the case ending. Translation of Superlatives Superlatives are usually translated into English with -est or most. They can also be translated with very or extremely. Difficillimus means most difficult or very difficult. Celerrimus means fastest or very fast. Declension of Superlatives Superlative adjectives are declined like first and second declension nouns. Superlatives are adjectives and as such must agree with the nouns they modify in gender, number, and case. The endings are added to the base of the adjective. These endings are not new or different, but theyre here for convenience: Singularcase M. F. N.nom. -us -a -umgen. -i -ae -idat. -o -ae -oacc. -um -am -umabl. -o -a -o Pluralcase M. F. N.nom. -i -ae -agen. -orum -arum -orumdat. -is -is -isacc. -os -as -aabl. -is -is -is Example: Clarus - Clarissimus -a -um Clear - Clearest Singular case M F Nnom. clarissimus clarissima clarissimumgen. clarissimi clarissimae clarissimidat. clarissimo clarissimae clarissimoacc. clarissimum clarissimam clarissimumabl. clarissimo clarissima clarissimo Plural case M F Nnom. clarissimi clarissimae clarissimagen. clarissimorum clarissimarum clarissimorumdat. clarissimis clarissimis clarissimisacc. clarissimos clarissimas clarissimaabl. clarissimis clarissimis clarissimis Unusual Superlatives If an adjective ends in -er for its masculine singular nominative in what is called the positive (e.g., for the Latin adjective pulcher beautiful, pulcher is the positive form), its superlative form will end in -errimus, -a, -um. If the masculine singular nominative form of the adjective ends in -ilis (e.g., facilis easy), the superlative form will be -illimus, -a, -um. Singular case M F Nnom. pulcherrimus pulcherrima pulcherrimumgen. pulcherrimi pulcherrimae pulcherrimidat. pulcherrimo pulcherrimae pulcherrimoacc. pulcherrimum pulcherrimam pulcherrimumabl. pulcherrimo pulcherrima pulcherrimo Plural case M F Nnom. pulcherrimi pulcherrimae pulcherrimagen. pulcherrimorum pulcherrimarum pulcherrimorumdat. pulcherrimis pulcherrimis pulcherrimisacc. pulcherrimos pulcherrimas pulcherrimaabl. pulcherrimis pulcherrimis pulcherrimis Irregular Superlatives (Translation) Positive -- Comparative -- Superlative (Big, Bigger, Biggest) magnus, -a, -um -- maior, maius -- maximus, -a, -um(Small, Smaller, Smallest) parvus, -a, -um -- minor, minus -- minimus, -a, -um(Good, Better, Best) bonus, -a, -um -- melior, melius -- optimus, -a, -um(Bad, Worse, Worst) malus, -a, -um -- peior, peius -- pessimus, -a, -um

Wednesday, May 13, 2020

Change in Life from Antebellum to the New Deal Essay

Modern America can be considered one of the world’s economic and industrial leaders. This didn’t happen instantaneously. It was a long process that took centuries to occur from when America was first colonized by England. America started slow and far behind England and other European countries in the technology race but a diverse culture and the work ethic of American people all helped to push this country forward. From antebellum America in the 19th century, to the Progressive Era in the late 19th century and early 20th century, and finally to the New Deal period in the 20th century, many changes occurred as millions of people lives were affected greatly during this time. Throughout these eras in U.S. history, there was a general†¦show more content†¦Over time, the immigrants were able to improve their own conditions through hard work and determination. In the Progressive Era, there numerous reforms were made in an attempt to curb corruption in the government and industry. This occurred in the late 19th century and ended in the early 20th as American industry boomed. Slowly, America was being recognized as one of the industrial leaders in the world. The immigrants that came during the antebellum period to the Progressive Era gave cities a large and cheap labor. They only needed a way to utilize all of it efficiently. When the assembly line was devised, there was a huge boom in factories. The large number of immigrants caused factory owners to focus on profits and disregard to working conditions. This gave birth to the Progressive Era, when many social and political groups, called the Progressives, tried to reform both the factories and the government. For factory workers, their working conditions were usually dangerous, which resulted in high accident rates. They worked twelve hours six days a week. Factory workers had little rights. Because of the surplus in workers, factory owners could easily replace injured, dead, or disobedient workers. So Progressives advocated on better conditions. They pushed for an eight-hour workday, a ban on child labor, and government regulation of working conditions. Slowly, skilled artisans and factory workers alike found themselves replaced by machinery. Because it was soShow MoreRelated A Rose for Emily Essay example1102 Words   |  5 Pages A Rose for Emily: Antebellum South vs. Modern South nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner wrote, â€Å"A Rose for Emily.† In the gothic, short story he contrasted the lives of the people of a small Southern town during the late 1800’s, and he compared their ability and inability to change with the time. The old or â€Å"Antebellum South† was represented by the characters Miss Emily, Colonel Sartoris, the Board of Aldermen, and the Negro servant. The new or â€Å"Modern South† was expressed through theRead MoreEssay A Rose for Emily: Antebellum South vs. Modern South1115 Words   |  5 PagesA Rose for Emily: Antebellum South vs. Modern South William Faulkner wrote, A Rose for Emily. In the gothic, short story he contrasted the lives of the people of a small Southern town during the late 1800s, and he compared their ability and inability to change with the time. The old or Antebellum South was represented by the characters Miss Emily, Colonel Sartoris, the Board of Aldermen, and the Negro servant. The new or Modern South was expressed through the words of the unnamed narratorRead MoreThe Effects Of Televised Media On Society1039 Words   |  5 Pageswithout seeing screens broadcasting news, anything from politics, to entertainment, to fashion, to sports. The majority of houses in America have a television set and news comes with the basic channels. People’s smartphones give news updates including sports scores. 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Wednesday, May 6, 2020

Consumer Behavior †Chapter 1 Free Essays

Consumer behavior chapter 1 – introduction In our ever-increasing global market, attention needs to be paid to the global consumer in order to identify who they are. Marketers and consumer behaviour researchers are constantly attempting to determine the similarities and the differences of the multifaceted global consumer. Some general theory about the sociological and psychological influences on consumer behaviour may be common to all Western cultures, but there are still strong We will write a custom essay sample on Consumer Behavior – Chapter 1 or any similar topic only for you Order Now com/pricing-psychology-consumption/"regional consumption trends. Consumer behaviour as it pertains to the marketplace is concerned with the manner in which consumers purchase and use products and services, and how these goods are incorporated into their lives. Researchers use various techniques to determine the features of consumers. These techniques include categorisation by the use of descriptive characteristics, such as demographics and psychographics. Individual consumers are part of a larger society with common cultural values and beliefs, which can be further segmented into smaller groups, or subcultures. There are regional differences between consumers from different European countries, despite their being part of the larger European community. Marketers use  market segmentation strategies  to adapt their communications to meet the varied needs of a diverse target market. Consumer behaviour is good business! Marketers who understand their customers’ needs and wants do better than their competitors. The essential component is deciding who to target and how. Marketers do this by defining markets and then dividing these markets into smaller chunks, or segments. A segment is based upon the demographic and psychographic aspects of the targeted population. The consumer’s response is the ultimate test of whether or not a marketing strategy will succeed. However, initial consumer testing is not an absolute science. Sometimes a product can fail its initial test marketing and still go on to be highly successful. Sony has responded to market and consumer changes with its latest MP3 player, a rival to the Apple iPod. In attempting to define accurate information about the traits, habits, likes and dislikes of consumers, effective market segmentation separates members of a population into smaller segments of consumers who share unique characteristics that set them apart from the main population. Market segmentation  can be described as ‘slicing up’ the market into bit-sized chunks of information. It is essential that for effective segmentation the following criteria are met: Consumers within the identified segment share similar product needs that will be different to other consumers in other segments. Important differences between the segments can be clearly identified. The segment is large enough to be profitable. Consumers in the segment can be reached with an appropriate marketing mix. The consumers in the segment will respond in the desired way to the marketing mix. Two important segmentation tools are the use of demographics and psychographics to determine unique attributes of the targeted population. Demographic statistics measure the observable aspects of the population. Psychographics are far more subtle. They illustrate the differences in consumers’ personalities and cannot be measured objectively. Demographic variables include: Age Different age groups have different needs and wants. Consumers in similar age groups often share similar values and cultural experiences. Gender The behaviours and tastes of men and women are constantly evolving. It is thought that gender segmentation is an unintended result of marketing strategy. Family structure Marital status and family are important demographic variables that often affect spending priorities. Social class and income People in the same social class often have similar occupations and may share values and interests. Income is a good determinant of buying power and market potential. Race and ethnicity Immigrants from Asia and Africa are the fastest growing ethnic groups in Europe. Increased multiculturalism creates new opportunities for marketers. Geography Cultural differences play an important role in consumption patterns. Within the European context, consumption is common across cultures, but it is also specific between different cultural groups. European segmentation factors include: Consumption traits that are common across different cultures. Consumption traits that are specific to cultural groups. Relationship Marketing: building bonds with consumers The more marketers understand their current and potential consumers, the more effective they will be. This concept has developed into the role of  relationship marketing, in which marketers build long-term relationships between the company and the consumer. Relationship marketing is seen as the big trend for marketers. In conjunction with re lationship marketing, a major growth area has been the need to gather and manage accurate information about customers. This has culminated in the formation of sophisticated  database marketing  that tracks consumer buying habits. However, this ‘big brother is watching you’ concept intimidates some consumers. Database marketing is required to comply with respondent confidentiality restrictions. As global consumers, we are influenced significantly by marketers through a number of mechanisms centred upon building relationships with customers. Advertisements illustrate how we should act and define roles, as well as informing about the use of products. As of 2006, the majority of people will live in urban centres and the number of ‘megacities’ will increase to 26 in 2015. A controversial effect of the sophisticated marketing strategies used to communicate with these large potential markets is the emergence of  global consumer culture, in which people are united by their common devotion to brand-name consumer products, film stars and music celebrities. 2 Virtual consumption and the power of crowds There is little doubt that the digital revolution is one of the most significant influences on consumer behaviour, and the impact of the Web will continue to expand as more and more people around the world log on. It is not all bout businesses selling to customers (B2C e-commerce). The cyberspace explosion has caused a revolution in consumer-to-consumer activity (C2C e-commerce): welcome to the new world of  virtual brand communities. A close cousin of the global consumer is the  Euro-consumer. Much research and marketing effort is focused upon determining the characteristics of this consumer. Findings indicate links between social class, culture and income, with consumers who expressed more positive attitudes towards cultural change being more likely to consume luxury goods, despite their demographics and social class. 2 Marketing Ethics There is a constant battle between achievement of organisational profit goals and the necessity to conduct business honestly and ethically. 1 Prescribing Ethical Standards of Conduct Organisations often devise codes of conduct for their employees, and marketing associations provide guidelines for conduct, such as the following: Disclosure of the substantial risks associated with a product or service. Identification of added features that will increase the cost. Avoidance of false or misleading advertising. Rejection of high-pressure selling. Prohibition of selling or fund-raising under the guise of market research. Socially Responsible Behaviour Some marketers continue to violate the bond of trust with the consumer with the use of ‘bait-and-switch’ tactics and misleading claims. A critical barometer of ethical behaviour is the action taken by companies to rectify a problem with their advertising or products. Benetton discontinued their controversial advertisements that f eatured the depiction of an AIDS victim and which were deemed to be exploitative by consumers. Much criticism has been leveled at marketing techniques that influence consumers to purchase products that are not essential. Philosophers view this conundrum from the perspective of individuals exercising their free will and free action in coming to decisions. However, this clinical approach supports the argument so long as only informative advertising is used in the marketing communication. Any other type of advertising – such as ones with imagery and underlying motives – cannot be so clinically rationalized. The raging debate that marketing techniques manipulate customers continues. We explore this issue from three perspectives. 3 Do Marketers Create Artificial Needs? Some conservative traditionalists believe that advertising can lead to the moral decay of societies by the pursuit of hedonistic pleasure, while some liberals believe that the misleading promises of material pleasure function to buy off people who would otherwise be revolutionaries working to change the system. Through advertising, then, the system creates demands that only its products can satisfy. Numerous responses to this criticism abound, including the argument that needs are a basic biological motive and that a want represents one way that society has taught us that the need can be satisfied. The primary objective of advertising is to create awareness of needs, rather than to create the needs themselves. Needs are thus something that we are socialized to have. Marketers must be cognisant of the fact that they contribute heavily to the socializing influence of individuals in modern society and, thus, influence needs. Some commentators believe that purchasing decisions are manipulated by marketers using their understanding of psychology and the social sciences. They claim that marketers devise advertising techniques that manipulate a majority of individuals. A sense of social responsibility should underpin all advertising. There is little doubt that advertising creates and changes patterns of consumer behaviour. The central issue is whether the audience is discerning enough to see through the marketing hype and still make a deliberative judgement. Have a look at the  PBS Frontline website on ‘The Persuaders’, which explores the world of modern marketers and advertisers, and discusses the methods they use to decipher who we are and what we want. As powerful an influence as advertising is, in the majority of cases advertisers still do not know enough about their target audience to effectively manipulate them. This fact is supported by the high degree of product failures (40-80 per cent) that occur. 4 Interdisciplinary Influences on the Study of Consumer Behaviour Consumer behaviour is a multidisciplinary field that integrates a vast array of disciplines, from psychophysiology to sociology and anthropology. Each discipline views the subject from their own perspective, which results in a rich sociological interpretation of a fascinating and dynamic topic. The figure below illustrates the integrated and interconnected approach to consumer behaviour from both a macro and micro perspective. The macro perspective represents the social focus and the micro perspective represents the individual focus. [pic] pyramid of comsumer behavior Consumer research has adopted two popular forms of research paradigms, or sets of beliefs: Positivism Believes that human reason is supreme and that objective truth is only revealed by science. Structured and ordered. Stresses functionality. Celebrates technology. Regards the world as an ordered, rational place with a clearly defined past, present and future. Emphasizes material well-being, and is based predominantly on the homogenous views of a predominantly Western and male culture. Interpretivism Believes the social and cultural world in which we live is complex. Dislikes too much emphasis on science and technology. Emphasizes the importance of symbolic and subjective experiences. Believes individuals construct meanings based on unique, shared cultural experiences, therefore there are no right or wrong references. Consumption is interpreted as a set of diverse experiences. Many consumer behaviour experts believe that the existing predominant positivistic paradigm of consumer behaviour is undergoing a paradigm shift, due to challenge from the competing paradigm of interpretivism. How to cite Consumer Behavior – Chapter 1, Papers

Tuesday, May 5, 2020

Tourism Report Ayrshire and Arran

Question: Provide a critical evaluation of the Ayrshire and Arran 2012-2017 Tourism Strategy (link to pdf below) focusing on the relevance of their selected target offers and their approach to community/ stakeholder involvement? Answer: Introduction: This report has dealt with a critical evaluation of Ayrshire and Arran Tourism strategy of 2012 to 2017. This report has dealt with some theoretical perspectives of tourism. Process of planning and destination development has been discussed in respect of various types of theoretical perspective of tourism. Therefore, impact of socio and cultural perspective and economic and environmental considerations of resort and destination development have been discussed in this report. Importance of tourism in Ayrshire and Arran: Ayrshire and Arran is a beautiful place of attraction. It is a brand of tourism of Scotland. For this area, tourism is the most important economy. This area generates 348 million revenue per year. The number of visitors is approx 3.5 million. 9000 job opportunities have been found from this area. In the year 2011, Ayrshire Economic Partnership (AEP) has made a commitment to strengthen the sector of tourism in the whole area. Therefore, in order to provide more strength to the tourism sector of this area, Ayrshire and Arran Tourism Strategy has been made in order to fulfill the promise. This strategy has aimed to incorporate involvement of all groups of stakeholders in this work (, 2015). Vision: For the visitors, Ayrshire and Arran should be the primary as well as premier destination. The visitors should get most warm welcome from this place. Tourists will experience and enjoy the outstanding atmosphere of the coastline of this place. Therefore, the visitors will get amazing experience of the cultural heritage of this area. Country side of the place will give pleasure to the tourists (VisitScotland, 2015). Aims: The aims are as follows: To secure the leadership of this tourism industry that will guide the direction of the strategy To promote and market the Ayrshire and Arran as a developed destination of peoples choice To increase the level of quality of the tourism services To enhance the offers of tourism To improve the primary facilities those underpin the experiences of tourists Objective of the strategy: Therefore, the objectives of strategy have been taken for achieving some strategic direction of the initiative. Those objectives are as follows: To increase the quantity of visitors of this place from 3.50 million to 3.85 million To increase the spend f visitors by annual basis from 348 million to 418 million To increase the employment within this sector by 10 %, rate of employment will be increased from 8915 to 9807 jobs To maintain the natural, cultural resources and cultural heritage of this particular place Resort planning and destination development: As stated by, Jeffries (2001) planning of resort and destination, some considerations has to be made by the planning body or organization. Nature of tourism sector, natural and other resources, purpose of development, impacts are the most essential areas for planning a resort or destination in order to attract the tourists. On the other hand, Page (2003) argued that, Government involvement also needs to be considered while planning a destination for tourist. Tourism policy and requirements of Government should be considered by the planning organization. The type and structure of the governments and the planning and policy making authority of the government should be considered as the important aspects of planning and destination development process. Therefore, the priorities of the Government should also be considered while making effective plan and development for the destination. As stated by, Getz (1987), tourism planning should involve all planners. Planning should be effective. Therefore, the planning of destination and resort should involve all social and economical dimensions. The planning of destination for the tourist should balance the business impacts and social impacts of tourism. Process of planning should impact the social causes. Process of planning should also be integrative and strategic in nature. However, Veal (1992) also stated that, the planning of tourism in a particular place should be balanced by the perspective of regional planning. As stated by, Gunn (2002) tourism planning can be called as a complex phenomenon as because the planning is directed towards the future. Framework, time and structure of the tourism planning is already set and agreed. Therefore, the lifecycle of the tourist place should also need to be considered by the planning organization. On the other hand, Hall (2008) stated about four types of tourism planning. Boosterism, economic and industry oriented approach; physical approach and community oriented approach are the main types of tourism planning. However, Murphy (1985) has identified seven most important and common role of Government in the sector of tourism. Coordination with the activities of tourism, planning, regulation as well as legislation, stimulation and promoting the tourism industry, social tourism, are the most basic roles of the Government in order to boost the tourism industry. Government also plays its role as an entrepreneur as well as protector of public interest. These roles should be maintained by the government for boosting the tourism planning activity of a place within a particular country. Therefore, Ayrshire and Arran is a place of diversity. The locality is very rich and diverse. Various types of cultural heritage are presented there. Several initiative shave been taken for enhancing the local dimensions of culture that attracts the tourists. This can also help in order to maintain the cultural heritage of this particular place. Process of regeneration has been made for the development of the particular community. Many events and programs of this place have often organized by the local groups of local heritage and culture. Local groups and communities organize many events for the tourists. Darvel Music Company is a community group who often organize events for tourists (Seaton, 1996). However, Sharpley (1999) stated that, the destination should be marketed well for the tourists. Destination can be called a place where the people want to be. Therefore, the process of marketing in order to project as well as promote the destination has become complex as the competition has been increased a lot within the competitive market sector of United Kingdom. Marketing process should be colorful and extensive as well as strategic. Effective process of marketing and communication help to build a reputed brand within the competitive market sector. Attention of people must be grabbed by the extensive process of marketing. Therefore, it can be analyzed that, Ayrshire and Arran lacks from effective communication and marketing process of promoting the destination. Lack of co-ordination is responsible for this. It is the challenge for Ayrshire and Arran to organize various types of promotional activities. Cultural heritage and asset of this particular place should be marketed through creative as well as strategic way. Positive image and brand value will help Ayrshire and Arran in order to build a secure place within the competitive sector of tourism. This will also help the tourists to put the image of the place within the heart of the people (Unit, 2015). Therefore, making a brand of consumer-focused destination is a very important and essential task for the development and promotion of the place. All stakeholders should be involved in this action. Destination brand of the place should be flexible enough. However, the strategy of Ayrshire and Arran will grow in the right place with the help of effective process of communication as well as marketing. As stated by, Hall (2000) there are immense resources from online as well as printed materials. However, lack of co operation and co ordination has been resulted in effective marketing activities of this area. According to the strategy of Ayrshire and Arran, activities of marketing of this particular place will be delivered through several types of local, regional and national campaigns. Ayrshire and Arran will offer an extensive range of marketing activities in order to promote the services and products of this place. Therefore, the strategy shows that, the marketing activities will be delivered by the local as well as regional and national campaigns, leaflets, websites, brochures, trade shows, exhibitions and PR and press trips. As stated by, Mowforth and Munt (1998) these activities are effective for promoting the services of this place. However, the digital marketing activities should be taken. Effective techniques of digital marketing, like various types of content, case studies, and info graphics should be done in respective of the services those are offered for the tourists. Visit Scotland delivers whole national and local campaigns for the tourists. Visitor Information has been taken in order to provide proper as well as accurate information for the tourists. Therefore, for achieving the effective marketing and communication, Pan-Ayrshire tourism marketing plan should be incorporated in order to reduce the duplication. This plan has aimed to provide measurable return on investment (ROI) for the location. Therefore, process of destination marketing and communication has focused upon the major segments of market, segments of products. The strategy of Ayrshire and Arran is generally based upon the partnership approach. It is very necessary for all sectors, like private, community, voluntary and public sector, to be integral for both the strategy and implementation of the strategy (Pretty, 1995). Impact of economic, environmental, socio-cultural considerations upon the destination development: Economic effects: Tourism expenditure has direct and indirect effects to the economy of the destination. There are enormous numbers of sellers who often sell products and services to the tourists of the particular destination. These products are often associated with the cultural heritage of the particular place. Development of destination can be called as the economic engine. It has the large impact upon the development of economics. Several channels have been used for developing the economy by effective promotion of destination. Building new transportation networks and new markets, raising the profile of destination as well as various types of trade shows, exhibitions have been impacted over the economy. Development of destination will also help to increase as well as raise the quality of life (Swarbrooke, 1999). Therefore, economic development of can be effective with proper co-ordination as well as promotion of destination. On the other hand , Doswell (1997) stated that, visitor related industries of destination has the trend of growing than the other area of tourism. Promotion of destination can be the effective process of increasing the development opportunities of economy. Consumers or tourists have taken the chance of travelling across the world. Increasing number of tourists has impacted upon the tourism activity of the industry. The process of destination marketing has imposed a great impact upon the growing economy of the country. Therefore, development process of destination can be very effective on the economical development of the particular place. Environmental effects: As stated by, Davis et al. (1993) development of destination can have potential effects upon the environment though the contribution of the conservation and protection of environment. Sustainable tourism has the effect on the development of the spot. Sustainable tourism has the aim to protect the environment. Development of destination can have the potential to raise the awareness among the people of the place. Awareness has been built by the tourism industry to the people in order not to destroy the environment. Saving of natural area can have the greater impact on the sustainable environment of the place. Destination development in tourism has the impact upon the raising of environmental awareness among the people. Environment protection as well as preservation has to be considered as a sustainable growth for the development of the environment (, 2015). Therefore, the destination development process of tourism can also have negative impact upon the environment. Several facilities of tourism to the tourists often impacts negatively to the environment. Construction of resorts and other facilities, restaurants, shops etc will impact negatively to the environment. Development of destination of the tourist sector can have negative impact upon the natural resources of the environment. This can impact upon the destroy process of the natural resources. Tourism can destroy the soil, water resources, and other natural resources. Tourism also causes pollution. Air pollution, noise, solid waste, aesthetic pollution etc can be caused by the tourism activities. Socio-cultural impacts: As stated by , Hall (2008), there are some positive and negative impacts of tourism as well as destination development to the society and culture of that particular place of tourism. Some time projection of tourism can cause on the loss of identity and value of the definite destination. Often mass tourism can cause for this type of loss. However, sustainable tourism tries to maintain the cultural as well as social heritage of that particular place. On the other hand , Mowforth and Munt (1998) stated that, mass tourism often causes for the commoditization of that particular place in order to achieve the business goal and extensive level of profit. Cultural clashes often occur in order to provide development of the destination. However, sustainable tourism often tries to maintain the cultural heritage of the particular place. Tourists have the demand of the local crafts, arts, manufacturing products and souvenirs of the particular place. This often promotes the cultural heritage of the place. However, often this type of products has been promoted by the business perspective. Therefore, Ayrshire Arran has focused upon some important areas for strengthen the development of destination and the whole process of tourism. Therefore, the strengths of this area are the natural environment, cultural heritage, golf, food and drink, sailing, islands etc. Therefore, this place is organized as a tourist spot with the activities of these elements. This area is popular for the wedding activities, business tour of several companies etc. However, further focus upon the development of the products will be imposed by this place. Various types of significant and essential events will be occurred for attracting the visitors of the place. Therefore, there are lacks of collaboration as well as coordination in the activities of marketing the services of this place. Development of packaging and networking will play a greater role in order to increase the tourism activity of this place. This can help this place to promote this as a brand within the competitive sector of tourism market. Tourism is the main economy of this place. Therefore, this can be done for the effective development of the place. However, Pretty (1995) stated that, the AEP will do extensive work for the development of business activity with the help of economic development. The main focus of AEP is to develop the economy of the place. The main and important focus of this place is to identify the sector of tourism as an important growing industry. Ayrshire Arran has developed this strategy in order to sustain the process of tourism within this place. This strategy will include the overall stakeholders of this industry. Involvement of stakeholders is very important as well as essential job for developing the tourism sector. The leadership group will be established for the sake of the effective operation within the community. The development of destination and community will be very important and essential work for the development of tourism industry in this place. Conclusion: This report has dealt with the tourism report of Ayrshire Arran, a place in Scotland. This place has become the brand of the tourism industry. Therefore, the strategy has been critically evaluated. Reference lists Davis, G., Wanna, J., Warhurst, J. and Weller, P. (1993) Public Policy in Australia 2nd Edition. St. Leonards: Allen and Unwin. Hall, C.M (2000) Tourism Planning, policies, processes and relationships. Harlow: Pearson Education Ltd. Jeffries, D (2001) Governments and Tourism. Oxford: Butterworth Heinemann Mason, P (2003) Tourism Impacts, Planning and Management Oxford: Butterworth-Heinemann. Page, S (2003) Tourism Management managing for change. Oxford: Butterworth-Heinemann Getz, D (1987) Tourism Planning and Research paper presented at The Australian Travel Research Workshop, Bunbury, Western Australia, 5 6 November Veal, A.J. (1992) Research Methods for Leisure and Tourism. Harlow: Longman. Doswell, R. (1997) Tourism how effective management makes the difference. Oxford: Butterworth Heinemann Gunn, C.A (2002) Tourism Planning 4th ed. London: Routledge. Hall, C.M (2008) Tourism Planning, policies, processes and relationships. 2nd ed.Harlow: Pearson Education Ltd. Mowforth,M and Munt, I (1998) Tourism and Sustainability. London: Routledge. Murphy, P. (1985) Tourism: A Community Approach. London: Methuen. Pretty, J. (1995) The many interpretations of participation. Tourism in Focus, 16, 4-5. Seaton, T (1996) Tourism and relative deprivation: the counter-revolutionary processes of tourism in Cuba. In: Robinson, M., Evans, N. and Callaghan, P. (eds) Tourism and Culture: Towards the 21st Century Conference Proceedings. Sunderland: Centre for Travel and Tourism and Business Education Publishers. Sharpley, R (1999) Tourism, Tourists and Society ELM Publications Swarbrooke, J (1999) Sustainable Tourism Management. Wallingford: CABI Websites,. (2015). Ayrshire Arran Tourism Industry Website - Ayrshire Arran Tourism. Retrieved 8 March 2015, from Unit, U. (2015). United Nations Environment Programme (UNEP) - Home page. Retrieved 8 March 2015, from VisitScotland,. (2015). VisitScotland - Scotland's national tourism organisation. Retrieved 8 March 2015, from